All your hair can be

NAAT Brazilian Keratin System Professional

Straight, Strong & Smooth

For that perfectly straight look, this complete thermal restructuring system greatly reduces volume and frizz. Its revolutionary Green Keratin formula penetrates deep into the hair, adhering to cuticles and replacing mass that may have been lost over time. Leaves hair well nourished for a smooth shine that lasts.


• Repairs cuticle damage
• Regenerates and strengthens hair fibers
• Restores natural shine and softness
• Seals hair cuticles
• Reduces volume and frizz
• Makes hair resilient and healthy
• Formaldehyde and sodium chloride free

NAAT Brazilian Keratin System Professional Clarifying Shampoo
(33.8 oz)

Prepares the hair for the straightening and reconstruction process. Gently removes impurities
and combats excessive oiliness, without weighing down the hair.

NAAT Brazilian Keratin System Professional Detangling Conditioner
(33.8 oz)

This intense conditioning formula infuses the hair with rich nutrients for ultimate shine and
softness. Reduces volume and frizz. Ideal for detangling difficult-to-manage hair.

NAAT Brazilian Keratin System Professional Neutralizing Shampoo
(33.8 oz)

An essential component to the straightening process, this product neutralizes the hair, bringing
out its original shine. Realigns hair for a look that lasts.

NAAT Brazilian Keratin System Professional Liquid Keratin
(10.1 oz)

Instant vitality for your hair. Its Green Keratin formula adheres to hair for maximum hydration.
Regenerates and rebuilds hair fibers for a vivacious shine.

NAAT Brazilian Keratin System Professional Leave-in
(10.1 oz)

A great way to nourish your hair and sculpt your style at the same time. Formulated with Green
Keratin, our advanced leave-in nourishes and regenerates hair for silky smooth look.

NAAT Brazilian Keratin System Professional Straightening Cream - Regular
(17.6 oz)

Provides guaranteed straightening results during the application. Leaves hair frizz-free while
restoring shine and balance. For fine to medium hair.

NAAT Brazilian Keratin System Professional Straightening Cream - Super
(17.6 oz)

Provides guaranteed straightening results during the application. Leaves hair frizz-free while
restoring shine and balance. For thick to coarse hair


Argan Oil
Known for its unique moisturizing, cosmetic and medicinal properties, argan oil is extracted from the nuts of the Argan tree, which is found almost exclusively in southwestern Morocco. Used for centuries by Berber women to help neutralize the damaging effects caused by extreme hot weather, argan oil has age-defying and restorative properties and is high in fatty acids and vitamin E.
Brazil Nut
The Brazil nut tree is one of the largest trees found in the rainforest of Brazil’s Amazon region. The oil extracted from the nut has a fatty-acid composition that’s very similar to sesame oil. Brazil nut oil contains unsaturated fatty acids, plant steroids and minerals, like selenium. These components provide a coating effect that seals in hair’s moisture. Selenium also helps to ...
The Buriti palm grows throughout central Brazil. The oil extracted from the pulp has a reddish-orange hue and a fatty-acid composition similar to that of olive oil. Its oil is rich in carotenoids and provitamin A. It is used in sun care and after-sun care products, anti-aging skin products, hair fortifiers and products for dyed and damaged hair.
Fruit Complex
A healthy blend of orange, lemon, tangerine, pineapple, passion flower and other fruit extracts, all working in harmony to clean, nourish, soften and shine your hair.
This naturally powerful antibiotic removes harmful toxins and offers relief to the dry, itchy scalp. When crushed, garlic releases an enzyme known as alliinase, which stimulates blood flow, strengthening hair and reducing breakage. It is also known to  increase body and shine.
Cocoa Butter
A powerful natural emollient, cocoa butter is a by-product from the fermentation of cocoa beans, which are extracted from the cocoa tree. The luxuriously hydrating cocoa bean serves to reduce moisture loss, while improving and maintaining hair’s health. Cocoa butter adds volume to fine hair by increasing natural resiliency, and has been widely used for several years in a multitude of beauty-related ...
Cupuaçu is a fruiting tree found in the rainforests of Brazil. The butter extracted from the cupuaçu seed stabilizes emulsions and promotes hydration, in addition to absorbing UV rays and increasing hair’s elasticity.
Green Keratin
An active ingredient derived from soybean, corn and wheat proteins that deeply adheres to hair fibers, promoting incredibly smooth hair through heat action. The result is strong, highly nourished hair that improves flexibility and shine.
Shea Butter (Karité)
Shea butter is a slightly yellowish or ivory-colored natural fat extracted from the fruit of the Shea tree found in Africa. Shea butter is one of the richest emollients on the market, providing ultraviolet protection without a greasy feeling.
Silk & Pearl Protein
Silk proteins help form a transparent, crystalline film that protects and seals hair cuticles. Best for dry, weak, brittle, damaged and chemically-treated hair as the silk proteins penetrate, revitalize and strengthen hair. Natural pearl proteins rejuvenate and fortify hair. Their rich moisturizing properties keep color-treated hair from fading. Pearl proteins work together to give hair enhanced elasticity, ...
Milk Protein
The healing properties found in goat’s milk protein restores hair cells. Goat’s milk contains high amounts of essential vitamins and minerals like vitamins A, B1, B2, C, D and minerals such as calcium, sodium and magnesium. It moisturizes and replenishes even the thickets, driest, most coarse or damaged hair. Leaves hair stronger, returns natural shine and prevents split ends.
Olive Oil
Olive oil is as good for your hair and skin as it is for your health. With rich amounts of vitamins A and E, minerals and antioxidants, olive oil helps defend against hair loss. With regular use, you hair will be shiny, silky and lustrous.
Join Complex
A mixture of Pracaxi (Miracle Oil, from the Pentaclethra Macroloba tree of the Amazon), Coconut oil fatty acids, Macadia oil, Avocado Oil and Vegetable Collagen.