All your hair can be

Wavy, frizzy

The swagger of the bounce

Embrace those bouncy curls. Let them steal the show. In a land of straight walkers, take a leap towards brilliant, nourished spirals of gorgeous hair.

A quick and easy, do-it-yourself Brazilian Keratin hair smoothing system. Suitable for all hair types. Lasts up to 30 days.
The new NAAT Cream collection features 7 types of Instant Hydration.
Free of Sulfates, Mineral Oils, Parabens and Sodium Chloride; this amazing new collection has been specially formulated with our exclusive Join Comple ...
Suitable for all hair types. Ideal for chemically-processed hair.
Superior moisturizer and strengthener combine to define natural curls, bringing out the beauty of the bounce.
A luxurious combination of decadent cocoa butter and nutritious Brazil nut. Suitable for all hair types.
Amazing hair oils formulated to reduce frizz and keep hair hydrated, manageable and brilliant. Suitable for all hair types.
Green Keratin smoothing system for stronger, more flexible hair with intense shine. Lasts up to 60 days.
A revolutionary Green Keratin formula that guarantees straighter, smoother, shinier hair.
Offering more moisture than any other relaxing product on the market today. A healthy solution for medium, wavy and coarse hair.
Garlic extract formula helps restore hair’s natural balance for stronger, faster-growing hair.
Heals and strengthens from the roots, leaving hair soft, shiny and healthy.
Lightweight formula helps control frizz while keeping hair moisturized.
Gently removes impurities and combats excessive oiliness.
Intense conditioning for ultimate shine, softness and volume-reduction.
Realigns hair before straightening for a look that lasts.
Instant vitality for your hair. Regenerates and rebuilds hair fibers for a vivacious shine
Nourishes and regenerates hair. For that silky smooth look without having to rinse.
Leaves thin to medium hair frizz-free while restoring shine and balance.
Leaves coarse hair frizz-free while restoring shine and balance.
Perfect curls. Specially formulated to repair and revitalize, while maintaining the hair’s natural oils.
Cleanses and moisturizes multi-textured hair without weighing it down, leaving it silky soft and easier to style. Strengthens hair and maintains a healthy ...
Softens, hydrates and detangles wavy to kinky textures without weighing hair down. Eliminates frizz for a longer period of time.
Softens and protects multi-textured hair, leaving it intensely shiny and easy to style. Controls frizz without leaving behind residue. Ideal if used before ...
defines natural curly textures, moisturizing hair and eliminating frizz. Intensely nourishes hair, leaving it silky and shiny. Controls excessive volume ...
Keeps hair hydrated and frizz-free for an extended period of time. Protects hair against harsh environmental conditions and prevents breakage. Ideal for ...
Tames even the kinkiest of hair textures without weighing it down. Moisturizes for a healthy scalp. Prevents hair breakage and provides smooth edge control. ...
Argan Oil
Known for its unique moisturizing, cosmetic and medicinal properties, argan oil is extracted from the nuts of the Argan tree, which is found almost exclusively in southwestern Morocco. Used for centuries by Berber women to help neutralize the damaging effects caused by extreme hot weather, argan oil has age-defying and restorative properties and is high in fatty acids and vitamin E.
Brazil Nut
The Brazil nut tree is one of the largest trees found in the rainforest of Brazil’s Amazon region. The oil extracted from the nut has a fatty-acid composition that’s very similar to sesame oil. Brazil nut oil contains unsaturated fatty acids, plant steroids and minerals, like selenium. These components provide a coating effect that seals in hair’s moisture. Selenium also helps to ...
The Buriti palm grows throughout central Brazil. The oil extracted from the pulp has a reddish-orange hue and a fatty-acid composition similar to that of olive oil. Its oil is rich in carotenoids and provitamin A. It is used in sun care and after-sun care products, anti-aging skin products, hair fortifiers and products for dyed and damaged hair.
Fruit Complex
A healthy blend of orange, lemon, tangerine, pineapple, passion flower and other fruit extracts, all working in harmony to clean, nourish, soften and shine your hair.
This naturally powerful antibiotic removes harmful toxins and offers relief to the dry, itchy scalp. When crushed, garlic releases an enzyme known as alliinase, which stimulates blood flow, strengthening hair and reducing breakage. It is also known to  increase body and shine.
Cocoa Butter
A powerful natural emollient, cocoa butter is a by-product from the fermentation of cocoa beans, which are extracted from the cocoa tree. The luxuriously hydrating cocoa bean serves to reduce moisture loss, while improving and maintaining hair’s health. Cocoa butter adds volume to fine hair by increasing natural resiliency, and has been widely used for several years in a multitude of beauty-related ...
Cupuaçu is a fruiting tree found in the rainforests of Brazil. The butter extracted from the cupuaçu seed stabilizes emulsions and promotes hydration, in addition to absorbing UV rays and increasing hair’s elasticity.
Green Keratin
An active ingredient derived from soybean, corn and wheat proteins that deeply adheres to hair fibers, promoting incredibly smooth hair through heat action. The result is strong, highly nourished hair that improves flexibility and shine.
Shea Butter (Karité)
Shea butter is a slightly yellowish or ivory-colored natural fat extracted from the fruit of the Shea tree found in Africa. Shea butter is one of the richest emollients on the market, providing ultraviolet protection without a greasy feeling.
Silk & Pearl Protein
Silk proteins help form a transparent, crystalline film that protects and seals hair cuticles. Best for dry, weak, brittle, damaged and chemically-treated hair as the silk proteins penetrate, revitalize and strengthen hair. Natural pearl proteins rejuvenate and fortify hair. Their rich moisturizing properties keep color-treated hair from fading. Pearl proteins work together to give hair enhanced elasticity, ...
Milk Protein
The healing properties found in goat’s milk protein restores hair cells. Goat’s milk contains high amounts of essential vitamins and minerals like vitamins A, B1, B2, C, D and minerals such as calcium, sodium and magnesium. It moisturizes and replenishes even the thickets, driest, most coarse or damaged hair. Leaves hair stronger, returns natural shine and prevents split ends.
Olive Oil
Olive oil is as good for your hair and skin as it is for your health. With rich amounts of vitamins A and E, minerals and antioxidants, olive oil helps defend against hair loss. With regular use, you hair will be shiny, silky and lustrous.
Join Complex
A mixture of Pracaxi (Miracle Oil, from the Pentaclethra Macroloba tree of the Amazon), Coconut oil fatty acids, Macadia oil, Avocado Oil and Vegetable Collagen.